On-page SEO is the optimization of various parts within a page to ensure that the page scores as well as possible on a predetermined keyword.

In other words: adapting the technology, content and authority of a page on your own website to be number 1. Because that is ultimately the goal. The famous number 1 position.

On-Page SEO consists of three parts

1. Technology (speed, mobile view, sitemap, etc.)
2. Content (Text, images and video)
3. Authority (Internal links etc.)

Below are some examples:

Title tags optimization

The title is a very important element in the on-page SEO process. The title should be short but descriptive which gives the visitor information about what they find on the page. The title is indexed so has an important value for Google.

Meta description

The meta description does not directly affect your SEO results, but it does affect the number of visitors that click through. This meta should be descriptive and include a call-to-action.

Page speed

Page speed is one of the most important ranking factors for Google. A slow website not only negatively affects Google’s rating, but visitors will also quickly drop out and go to a competitor. So always make sure that it is optimized. You can check this via a handy tool from Google, Google Pagespeed Insights.

Content and keyword optimization

Content is King is a frequently heard term, we agree that. Regularly updating and refreshing and choosing the right keywords can mean a significant boost for your website.

Want to know more about On-page SEO?

Would you like to know what Xiberr can do for you in the field of On-Page SEO or do you have another SEO question? Then contact our online marketing specialist. We are happy to help you.

In short, off page SEO is the active collection of relevant links from other websites to your website. Link building is a method that is used to obtain higher positions on important keywords in search engines such as Google. These higher positions lead to more traffic to your website. The higher the authority of the website where you score a link, the more value this link passes on to your website. The strongest links you can score are links from, for example, news websites or well-visited blogs. These websites often have a high authority and thus give the value of your website a significant boost.

Reliable Link Building

Reliable link building is still of great importance when it comes to an effective search engine optimization strategy. Off page optimization still determines for 45% Google’s algorithm. Outsourcing your link building strategy to our link builders results in huge position increases in Google in practice. Even now, link building has no enormous significance.

SEA (Search Engine Advertising) stands for Search Engine Advertising, which is also referred to as PPC or Pay-Per-Click. It is the process of advertising directly on Google and other similar search engines This form of search engine marketing focuses on the sponsored results in search engines. The goal is to achieve the highest possible position for the highest possible return. The first position is not always the most profitable.

Advertise search engine

Search Engine Advertising (SEA) allows website owners to post ads that lead directly to their page so that potential customers can easily find their desired products and offers. It is important that ad text and landing page are closely aligned. This is represented by one of the factors that make up Quality Score and is explained as the landing page experience. The expected click-through rate is also important. This is the expectation that viewers will click on the ad and end up on the landing page. Expected click-through rate is based on keyword relevance and historical performance data.

Costs SEA

Advertising media can charge the advertiser in different ways. Some common methods are: a certain amount per thousand views (cost per thousand), cost per action and cost per click.