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General Questions

Below is a few of the most frequently asked questions relating to digital marketing we receive, if you can’t find a question listed below why not contact us and we will respond shortly.

SEO stands for Search Engine Optimization, also known as search engine optimization in Dutch. This means improving the website in such a way that the search engine can read it better and estimate the value properly. It is important not only to make choices for the search engines, but also to always keep the visitors in mind!


Using the results of an initial digital marketing audit a cost effective plan will be created by us. Any reputable digital marketing agency will then advise you of what improvements you can expect for typical cost ranges and where best to allocate your budget. At this point it will be clear if the cost to increase your digital marketing performance will justify that of your anticipated cost increases. It may be the case where spending too greater amount will not be cost effective for your business. As a responsible digital marketing agency we’ll inform you at this point before you engage in any further marketing activites.

SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:

  • Keyword analysis
  • Backlink building
  • Content creation