Skip to content Below is a few of the most frequently asked questions relating to digital marketing we receive, if you can’t find a question listed below why not contact us and we will respond shortly.
SEO stands for Search Engine Optimization, also known as search engine optimization in Dutch. This means improving the website in such a way that the search engine can read it better and estimate the value properly. It is important not only to make choices for the search engines, but also to always keep the visitors in mind!
On-page SEO is the optimization of various parts within a page to ensure that the page scores as well as possible on a predetermined keyword.
In other words: adapting the technology, content and authority of a page on your own website to be number 1. Because that is ultimately the goal. The famous number 1 position.
1. Technology (speed, mobile view, sitemap, etc.)
2. Content (Text, images and video)
3. Authority (Internal links etc.)
Below are some examples:
The title is a very important element in the on-page SEO process. The title should be short but descriptive which gives the visitor information about what they find on the page. The title is indexed so has an important value for Google.
The meta description does not directly affect your SEO results, but it does affect the number of visitors that click through. This meta should be descriptive and include a call-to-action.
Page speed is one of the most important ranking factors for Google. A slow website not only negatively affects Google’s rating, but visitors will also quickly drop out and go to a competitor. So always make sure that it is optimized. You can check this via a handy tool from Google, Google Pagespeed Insights.
Content is King is a frequently heard term, we agree that. Regularly updating and refreshing and choosing the right keywords can mean a significant boost for your website.
Would you like to know what Xiberr can do for you in the field of On-Page SEO or do you have another SEO question? Then contact our online marketing specialist. We are happy to help you.
In short, off page SEO is the active collection of relevant links from other websites to your website. Link building is a method that is used to obtain higher positions on important keywords in search engines such as Google. These higher positions lead to more traffic to your website. The higher the authority of the website where you score a link, the more value this link passes on to your website. The strongest links you can score are links from, for example, news websites or well-visited blogs. These websites often have a high authority and thus give the value of your website a significant boost.
Reliable link building is still of great importance when it comes to an effective search engine optimization strategy. Off page optimization still determines for 45% Google’s algorithm. Outsourcing your link building strategy to our link builders results in huge position increases in Google in practice. Even now, link building has no enormous significance.
SEA (Search Engine Advertising) stands for Search Engine Advertising, which is also referred to as PPC or Pay-Per-Click. It is the process of advertising directly on Google and other similar search engines This form of search engine marketing focuses on the sponsored results in search engines. The goal is to achieve the highest possible position for the highest possible return. The first position is not always the most profitable.
Search Engine Advertising (SEA) allows website owners to post ads that lead directly to their page so that potential customers can easily find their desired products and offers. It is important that ad text and landing page are closely aligned. This is represented by one of the factors that make up Quality Score and is explained as the landing page experience. The expected click-through rate is also important. This is the expectation that viewers will click on the ad and end up on the landing page. Expected click-through rate is based on keyword relevance and historical performance data.
Advertising media can charge the advertiser in different ways. Some common methods are: a certain amount per thousand views (cost per thousand), cost per action and cost per click.
Using the results of an initial digital marketing audit a cost effective plan will be created by us. Any reputable digital marketing agency will then advise you of what improvements you can expect for typical cost ranges and where best to allocate your budget. At this point it will be clear if the cost to increase your digital marketing performance will justify that of your anticipated cost increases. It may be the case where spending too greater amount will not be cost effective for your business. As a responsible digital marketing agency we’ll inform you at this point before you engage in any further marketing activites.
Using the results of an initial digital marketing audit a cost effective plan will be created by us. Any reputable digital marketing agency will then advise you of what improvements you can expect for typical cost ranges and where best to allocate your budget. At this point it will be clear if the cost to increase your digital marketing performance will justify that of your anticipated cost increases. It may be the case where spending too greater amount will not be cost effective for your business. As a responsible digital marketing agency we’ll inform you at this point before you engage in any further marketing activites.
With technology advances, the rise and fall of technology companies and a rapidly changing landscape there is no definitive list. However look at our "Service" page for a suitable summary of the most common digital marketing channels and services that we offer.
There are only 10 spots—that’s right, just 10—on a Google search page. So ask yourself, when you type in a Google search, how often do you venture off the first page onto the second, third, or twentieth page of the search results? Chances are, you rarely have to because the first few options on that very first Google page contain the information you requested in your search query. If a prospective customer types in a topic relevant to what your business can provide, don’t you want to be on that first search results page alongside your competitors? If you aren’t in one of those top ten search spots, another business just gained a new customer—or, you just lost one. This is the importance of SEO for your business: SEO gives you the power to be the answer to potential customers’ questions. In addition to visibility and traffic increase, SEO contributes to your authoritative voice in your field. Authority then leads to brand trust, which ultimately leads to brand loyalty.
SEO has everything to do with quantity and quality. The better your website is on both the back and front ends, the better traffic you will get, and the more search engines will increase your search rankings. Building SEO works by combining SEO elements using a data-driven approach. These factors include:
Words are powerful, and certain words have the power to control your rankings online. Keywords can be single words or phrases that people frequently use to find what they are looking for. Keywords need to be researched and strategically placed in your content so that the quality of your content is high while still utilizing frequently searched words.
Keywords are one of the reasons why you need SEO for your business. Prospective customers will use certain words or phrases to search for a product or service. If your content contains those words and phrases used by customers, you will increase your visibility because you are providing the answers by specifically utilizing the appropriate keywords. The most effective SEO keywords will be those that are carefully researched and analyzed.
Backlinks are elements on your website that link back to other credible, high-quality websites. Building backlinks improve your credibility because you are citing sources that are relevant to your area of expertise. For example, including current, trending events straight from their source can increase your credibility.
Backlink building should be done strategically so that your content does not get lost in a sea of other sources, which can be problematic. For example, plagiarism is taken very seriously and you do not want to present other people’s content as your own. Metric Marketing performs backlink cleanup if that is necessary for your site. Backlink building can absolutely enhance your SEO but it needs to be done carefully and ethically.
Content is where your SEO really comes to fruition. Your content allows you to communicate directly with your audience of existing and prospective customers. This is where your keywords help you build authority, trust, consistency, and engagement. Strong content can balance the human side of your customer-driven business with the data-driven analytics necessary to optimize your digital presence. Content is anything that your audience views or hears, including: Blogs, Webpage text, Infographics, Videos, Social media posts, Podcasts and Newsletters. Your content drives SEO by directly engaging with current and potential customers, thus driving traffic. Your content tells your audience who you are and what you offer.
Xiberr is a results-driven digital marketing and SEO Service agency which produces conversion-optimized websites, and digital marketing solutions.
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