Your online privacy is becoming increasingly important. We are increasingly arranging via the internet and we leave behind a lot of our personal data. But your data can also be “stolen” and misused by malicious parties. It is therefore extremely important that the privacy of your visitors is safe. To ensure the safety of your visitors you can use HTTPS.
What is HTTPS?
HyperText Transfer Protocol Secure (better known as HTTPS) is just like HTTP (Hypertext Transfer Protocol) a protocol for handling requests between a client (browser) and server (web server). For example, between the Internet Explorer browser and the Apache web server.
To meet the requirements for an HTTPS connection, it is important that everything on your website then also runs through this HTTPS connection. Make sure that all (internal) links on your website also lead to HTTPS pages. Set 301 redirects if necessary. All data that is loaded on the website must also be done via HTTPS. Think of external images, fonts, iframes and videos that are loaded. If this does not happen correctly, the browser still warns that your website is not safe!
To have your website run via an HTTPS connection, you need an SSL certificate. But why would you request that? In this article 3 reasons.
A safe environment feels better
If you walk in a well-arranged, well-lit shopping street, you will feel reasonably safe. In a dark, narrow back street you will probably look over your shoulder more often or walk a little faster. This works exactly the same online. If your website clearly shows that it is safe, that inspires confidence. A report that the website is “not safe” will also scare a visitor away. A survey by Globalsign shows that 84 percent of visitors would cancel a purchase if the data is not sent via a secure connection.
Send personal information securely online
The moment you enter your personal data on a website, this data is sent to the web server of the website. The web server then returns a page. That can be something innocent like this blog post, but also your mailbox or your bank statement.
Google Chrome is going to warn users more often that the website is unsafe
Since January 2017, the Chrome and Firefox browsers have notified you if you are going to use an insecure connection when entering passwords on a website. In the coming period, these warnings will be implemented more and more prominently and more widely. Eventually all non-encrypted content will receive a warning.
From October 2017, Google’s Chrome browser (53.72% market share) will indicate more clearly if a website does not use an HTTPS connection. From version 62, Chrome warns that the user is on an unsafe website if data is entered in that unsafe website (think of entering your e-mail address).
If this is done via a normal HTTP connection, this data can be viewed or modified by malicious parties (let’s call them hackers). Hackers can then steal your login details or see where you are exactly. But your employer could also see what you write on a website for psychological assistance. Privacy is a broad concept that each person enters into differently.