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Search Engine Optimization

Search Engine Optimization

SEO stands for Search Engine Optimization, also known as search engine optimization in Dutch. This means improving the website in such a way that the search engine can read it better and estimate the value properly. It is important not only to make choices for the search engines, but also to always keep the visitors in mind!

Organic search results

SEO is basically everything you do to ensure that your website is shown as high as possible in the organic search results (also called free) of the search engines. In the Netherlands we are talking about Google in about 95% of the cases, but there are also search engines such as Bing and DuckDuckGo.

These organic search results can be found on the search results pages (in jargon SERP: Search Engine Result Page) under the paid search results (advertisements eg Google AdWords or Bing Ads).

What does SEO mean in practice?

There are about 200 ranking factors according to our industry, but let’s be honest, only at Google itself are a few people who know exactly how many there are. What we do know is that all these factors can be divided into 3 main categories:

  • Technical 
  • Content
  • Authority


Where technology and content should mainly be tailored to the visitor of your website. If your visitor is satisfied and finds what he or she is looking for, then in theory the authority should rise naturally over time.


Would you like to know more about SEO or would you like to request a quote without obligation? Do not hesitate to contact us!

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Search Engine Optimization
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